United States coffee giant, Starbucks has integrated blockchain technology for tracking purposes.
Starbucks is deploying its Blockchain based tagging app across all stores in America to allow customers to trace their Starbucks bean purchases right to the farms they were grown.
Farmers also can use the application to trace the final destination of their beans to ascertain if it ended up in the right place.
Just launched: Meet the people and see the places behind your bag of Starbucks coffee with our new Digital Traceability tool. Simply scan or enter the batch code of any bag of whole bean coffee from U.S. stores to get started: https://t.co/ihvA0Emxyb
— Starbucks News (@StarbucksNews) August 20, 2020
Starbucks goes Blockchain
The new blockchain powered application helps customers to verify if a package is actually from its stated place of origin. The app is powered by Microsoft’s enterprise blockchain services.
The app will also provide Starbucks customers an opportunity to gain access to the world’s largest coffee shop-chain’s traceability data it has been collecting for more than a decade.
Starting Tuesday, customers buying coffee at Starbucks stores across the U.S. will be able to use a code on the bags to find out where their beans came from, where they were roasted and even get brewing tips from baristas, said Michelle Burns, Starbucks senior vice president of global coffee and tea sales.