Ethereum blockchain-based soccer fantasy sports platform Sorare has successfully partnered with French football club Paris Saint-Germain.
The partnership was announced on September 29 by Sorare. PSG players like Neymar and Kylian Mbappé will now be tokenized on the blockchain and issued as collectible digital player cards on the blockchain platform.
PSG club veteran David Beckham will also be tokenized and issued as a collectible card. Sorare users will be able to purchase, trade, collect and use the he player’s collectible cards to form their fantasy teams and compete against each other.
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The 2020 Champions League finalist, Paris Saint-Germain had already partnered in 2018 with Blockchain Platform socios.com to launch its fan token.
Paris Saint-Germain F.C. as the 100th licensed club in its fantasy soccer game joining other top clubs like Napoli, Juventus, Roma, West Ham, F.C. Porto, Lyon, Atletico Madrid, , and Schalke F.C.
The digital collectible cards will be issued as Non-fungible tokens (NFTs) based on Ethereum ERC-721 standard.
The CEO of Sorare, Nicolas Julia said:
“Paris Saint-Germain is this year’s Champions League finalist with incredible players in the team such as Neymar and Mbappé. It’s an honor to have them join as the 100th licensed club. Having them communicate about Sorare helps onboard many new people to blockchain gaming and the Ethereum space.”
The signing of PSG as the 100th licensed club coincides with Sorare’s official launch in the United States. The United States is the biggest market in the world for fantasy sports with over 60 million players.
Non-fungible tokens (NFTs) the new hype
Non-fungible tokens (NFTs) have been gathering much interests recently within the gaming and fantasy sports industry but also within the crypto space. NFTs have developed from just being used for gaming and are now used for tokenizing brands, individuals, collectibles, etc.
NFTs became popular in 2017 with the launch of the Cryptokitties game on the Ethereum blockchain. The demand for NFTs has grown exponentially in 2020.
The Sorare platform was launched in 2019 and has generated over $2 million in revenue from digital collectible card sales across 60 countries till date with than 40,000 users.